SEO & GEO Manager | Berlin
Your Trusted Organic Growth Marketer
Organic growth for search engines and for AI answers.
Technical SEO
GEO & AI search
Content systems
Automation & data
Agent Automation
I’m Reyhaneh aka Reyna. For 7+ years I’ve built international organic growth through technical SEO, content systems and AI-powered automation — across marketplaces, legal tech and agency work in Europe, Australia and the Middle East.
Worked with & for
little more about me :)
Painter at heart,
engineer by training,
growth marketer by choice.
I studied electrical telecommunications engineering, then earned a master’s in painting. That mix still shapes how I work: systems thinking and data on one side, storytelling and craft on the other.
I started in SEO in Tehran in 2018. Growing a website from 1K to 150K monthly visits gave me confidence in my craft, and soon after I was leading a four-person SEO team at an international legal platform. In Berlin I built programmatic SEO for Vinted across seven markets. Today I own SEO and GEO strategy at Helpling, focusing on how people find services in both classic search and AI-generated answers.
Outside my day job I judge the EU and Global Search Awards and teach SEO and GEO to postgraduate students. And I still paint! a small home studio keeps my creative side busy.
What I do
Where my expertise sits.
Technical SEO
Crawlability, indexation, Core Web Vitals, JS rendering, site architecture and migrations — up to 1M+ URLs.
GEO & AI search
Answer-focused content, entity and trust signals that earn mentions and citations in AI-generated answers.
Content systems
Programmatic SEO, taxonomy, keyword mapping and internal linking for international, multi-language catalogues.
Automation & data
Python, SQL, APIs and LLM pipelines that replace manual reporting and content work; A/B testing with GA4 and VWO.
Experience
Where I’ve built organic growth.
Oct 2024 — Present
SEO Manager
Helpling · Berlin
- Own the SEO and GEO roadmap for the DE/EN domains: crawlability, Core Web Vitals, internal linking, architecture and CRO. Driving +120% YoY visibility and +40% YoY organic customer acquisition.
- Built an end-to-end GSC → LLM → WordPress pipeline that runs content production and reporting as a supervised, agent-style workflow.
- Keep Helpling a category leader in AI visibility: brand mentions, share of voice and citations.
Feb 2023 — Apr 2024
Senior On-page SEO Specialist
Vinted · Berlin
- Built AI-assisted programmatic SEO systems across 40K+ pages and 7 domains.
- Mapped keywords to catalogue pages in 7 languages, resolving cannibalisation across 800+ categories.
Jan 2022 — Feb 2023
On-page SEO Owner
Legamart · International legal platform
- Led a four-person SEO team and grew organic traffic 70% month over month.
- User-behaviour analysis lifted organic blog conversion rate by 30%.
2018 — 2022
Earlier roles
365 Digital Consulting (Sydney, remote), TSS (Dubai), Grandima, Nacht
- Led a 1M+ URL migration for Bama.ir to restructure filters and control crawl budget.
- Grew a site from 1K to 150K monthly visits through hreflang, sitemaps and crawl-budget work.
Case studies
The numbers behind the work.
From customer value to daily marketing activation
A daily automated workflow that turns customer value data into tiered Google Ads audiences, validated before it touches bidding.
Scaling local SEO content for city landing pages
A verified, city-specific section added to about 330 pages with a Google Sheet, an LLM and a human approval gate.
Speaking, judging & teaching
Giving back to the search community.
Recommendations
What colleagues say.
